For Immediate Profits...
By Terry Dean
Too often businesses and
individuals only think of profits in a linear fashion. They think of adding
10% more customers this month or this year. They think of growing in small
You must break out of this mold. The Internet has leveled the playing field.
Businesses you have never heard of before have become household names in
only a few short years. Think about it. Have you ever heard of Amazon, eBay,
Yahoo, or Napster a few years ago? Now, they are front page news on every
newspaper every single day.
Fortunes are being made and lost in a single year online. As a matter of
fact, there have been more millionaires created in the past 2 years than in
the last 200 combined. This new market is still wide open and it is up for
grabs to those with the ambition, guts, and speed to take control of it.
The Internet is wide open to you and your business. While the major
corporations throw millions of dollars at billboards and TV ads trying to
gain the eyeballs of the average population, you can quickly and easily
corner a very specialized niche market of your own.
Here are a few ways you can produce immediate breakthroughs at your web
sites. Below are thirteen strategies that can and will produce an immediate
increase in profits in your web business.
If you are just getting started in your own business, then take the
following as an introduction to a profitable web business. Take notes
and give yourself ideas you will be able to add into your web site later on
in the growth process.
1. Design a High Quality Web Site
The biggest mistake that I see 95% of small business webmasters making is in
the area of designing their web site. There are two primary mistakes that I
see made over and over again.
The first mistake is to focus so much on the web site design and graphics
that they overwhelm the actual product itself. A gorgeous web site is
created using Flash, Real Audio, Real Video, etc. but it is never tested to
be effective or not. In my own tests, I have found that a simple
professional looking site produces the best results...without all the bells
The second major mistake that webmasters make is to use the wrong tools to
design their site in the first place...and they end up with a very
unprofessional looking site. The real idea of the web site design process is
to produce something that looks professional, but that doesn't draw away
from the text. The key to your web site is have all images and graphics
focus your visitors back to your advertising message.
2. Automate Your Email Follow-Up
The key to selling online or selling anywhere for that matter is to follow
up with your prospects at least 7 times. You cannot rely on just one visit
to your web site to cut the mustard. The biggest profit producing strategy I
ever came up with was to start working on getting people to subscribe or
opt-in to an email follow-up list by giving them a free training series on
The easiest tool to use for email follow-up is from Postmaster Online which
you can go to from
They give you 50 autoresponders which automatically follow-up, a complete
database system to track all of your prospects and customers, a
contact system, and more. It is the best tool I have found to help you
increase your Internet response rates immediately.
3. Start an Opt-In Email List
Even with all of my advertising, web site traffic, and promotions, over 50%
of my income still comes in through my opt-in email list which I send out
almost every week. Starting your own opt-in list is the key to long-term
Internet profits. Just like in direct mail, the profit is in the list. Build
The best strategy to handle your email list is to use the Postmaster Online
system from above. It can give you a personalized ezine (if you are
collecting names with your email addresses) and can handle all of the
removes, unsubscribes, and undeliverables for you.
If you can't afford the Postmaster system (even though it is a low monthly
cost), then you could get started with the free service from Listbot at
4. Place a Sponsor or Solo Ad in Ezines
People are always asking me the quickest way to build traffic to their
sites. Search Engines usually take a while, banner ads are expensive, and
offline advertising takes months. The quickest, lowest cost, and most
effective form of online advertising is placing sponsorships and solo ads in
ezines and online newsletters.
Nothing else will even come close to the results which you can produce
through this method. You can purchase sponsorships and solo ads for $100 to
$1000 and often produce results of three to ten times the ad costs if you
have an effective ad for the appropriate audience. There isn't anywhere else
in the world that you can get this kind of bang for your buck when it comes
to spending money on your marketing.
5. Use a Pay-Per-Click Search Engine
Regular search engines take months to get positions in and start bringing
the traffic (although you can pay Yahoo's special fee of $199 to get in
there quicker). The way to get traffic immediately from the search engines
is to start dealing with the pay-per-click search engines such as Goto.com.
Goto.com allows you to set up an account and then you only pay a set fee
(almost in an auction model) for each visitor to your site. If you bid one
penny per visitor, then you only have to pay a single penny for every
visitor to your site. If you bid ten cents, you pay ten cents. If you have
tested and can bid a dollar per visitor, then that is what you will pay. How
much you pay for traffic is up to you.
There are now several hundred search engines following this model. Most of
them don't produce nearly as much traffic as Goto.com, but some of them can
be used once you have proven the effectiveness of your keywords at Goto.com
You can find thirty of them at:
6. Participate in Online Schmoozing
Beginning marketers online are always looking for the best free advertising
methods, but as the years go by, more and more of these methods are
disappearing. The quickest free advertising method available to start
participating in online newsgroups, mailing lists, and forums.
You don't directly advertise in any of these groups. You participate in the
discussions and allow your small signature file to appear at the bottom of
the messages you post. If you post good comments and participate in the
discussions, then you will quickly build a good reputation and will generate
traffic and sales at your web site.
7. Make a Special Offer
If you have built up an opt-in email list (as in number two above), then you
can run a special members only sale or special offer. Only current members
will get these discount prices or an added bonus that you can create or
You could also do a customer's only sale. Send out an email to everyone who
has purchased something from you in the past offering them a new special
product at a discount price or other bonuses added to current products you
sell. Nothing will produce income faster for a business than to contact
their previous customers with a special offer.
8. Create a Point-Of-Sale Upsell
This technique can usually increase your web site profits by 10% to 20%
immediately the moment you put it in place. It is also very simple to put in
place. Once someone orders a product from you, have the thank you page on
your web site which comes up show several other products or services that
you have available for immediate purchase at a special discounted price.
You will find that often 10% to 25% of your customers will immediately take
this opportunity to purchase the other product at the special price (maybe
10% off or something similar).
Stores use this idea all the time. Look at all the small items like
magazines, candy, etc. that they pack at the checkout counters. How often do
you pick up something else you didn't need just because it was there and you
were already in a buying mood?
9. Set Up an Affiliate Program
The king of affiliate programs is Amazon with their group of over 300,000
affiliates. While you don't want or need this large of a number to be
successful, think about what it would be like to have 1,000 to 5,000 people
eagerly selling your products and services for you with a small share of the
If you don't want to have to deal with any CGI script of any software to run
the affiliate program, then you can have it outsourced. Companies such as
Clickbank not only take orders for electronic products, but they will also
run your affiliate program for you. Many of the other online processing
services are now following their example.
You should be able to sign up 300 to 500 new affiliates for a good paying
program in less than a month by using the Affiliate Announce program at
10. Spread a Virus
If you haven't heard of viral marketing yet, then you must have been hiding
in a cave somewhere. For many, it is considered the ultimate online
marketing technique. How else would a company such as Hotmail.com grow to
over 40 million users while spending next to nothing in ad costs? ICQ
quickly spread itself around the Internet without having an ad budget.
Viral marketing basically entails created something for free that others
will pass around for you. It could be as simple as a free report or a free
ebook, or as complicated as creating a unique software program to be passed
11. Send an Online Press Release
The quickest way to generate ten thousand hits or more immediately to your
web site at very little cost is to send out an online press release. All it
takes is one mention in a newspaper, magazine, radio program, or TV show to
drive more traffic to your site in the next 24 hours than you will through
all of your other promotions for the next month.
Successful entrepreneurs make it a habit to regularly send out press
releases about any new benefits that they offer to their customers. This
used to be cost prohibitive through the cost of postal mail and long
distance faxing. Now, you can send out the press releases by email or pay
only $200 or so to have them sent out for you. Two hundred dollars could
never buy you a write-up in a magazine, but a press release could
potentially give you dozens.
Personally, I have found Paul Hartunian's system to be the easiest system in
the world to follow to get more publicity than you can handle. It is a
little pricey, but it is worth every penny:
12. Send Out Articles to Ezines
Here is another zero cost strategy for selling your products or services.
Write up a good article with valuable information in it (you could even use
our simple article writing strategy) and submit it to the ezines in your
niche market. If your article is well done, you will find that much of the
time it will be the featured article in many of them.
This is better than having a featured ad in an ezine (and you know how I
feel about those)!
13. Start an eBay Auction
This idea won't work for every business, but it could be a significant
source of income and traffic for your web site. Over 40,000 powersellers
currently sell $2,000 or more per month on eBay (all the way up to $500,000
a month for a few of them). All you have to do is go over to eBay and find
out what products are HOT sellers...If yours is one of the hot topics, then
you could have a built in money and traffic generator for your site at
almost no cost whatsoever...
Terry Dean, a 5 year veteran of Internet marketing, will Take
You By The Hand and Show You Exact Results of All the Internet
Marketing Techniques he tests and Uses Every Single Month.
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