THE BASICS OF ASKING FOR A
by: David Notestine
Asking another webmaster for a
reciprocal link is standard practice on the Internet. Webmasters have been
asking other webmasters for reciprocal links since the beginnings of the
Internet. The very nature of the web is linking websites to one another. It
is of even higher importance, now that AltaVista and others have changed
their ranking algorithms.
If a webmaster considers your email spam then he can report you. If your
emails are unique, without commercials, and are personalized with unique
personal information about the webmaster's website that you are emailing,
then it would be hard to call your email spam.
All webmasters must be responsible in their asking of reciprocal links. This
includes following simple rules and guidelines in choosing websites to
include in your link directory.
- Organizing a tightly-Themed Vertical Link Directory
Reciprocal links DO increase your search engine positioning if used
Tightly-Themed Link Directories get high ratings from search engine robots,
but only if they are true resources of organized knowledge. Search engines
are getting very smart in their query result rankings. They include all
kinds of advanced calculations pertaining to how the links point to you and
away from you. They can include keywords in their algorithms and now they
know how tightly linked your Themes or subjects are. Don't try to fool them
into better positioning by including into your Link Directory a lot of
websites that are outside your website's real Themes.
Your Link Directory's Theme's must match the Themes of your website. You
must not let your zeal to email and perhaps get a reciprocal link overpower
your need to create a true web resource. You don't want to create a
directory that includes all the knowledge of mankind and also sounds like a
soft drink. You should be happy with organizing a tightly Themed Vertical
Link Directory. Be the best in your area, linking only sites that relate to
A smaller, tightly-themed Link Directory will grow much faster than a
diluted, loosely-themed, large bulky one. Your website's traffic will
quickly increase, not only with visitors from your Reciprocal Link partners
but will also increase from Search Engine visitors once their robots quickly
find your Link Directory pages through your Link Partners!
-General Email Guidelines
If you are including websites in your Link Directory just because you want
to send an email and possibly get a link, then you are spamming in mind and
spirit. The webmaster who receives this kind of email is not a happy camper.
He or she are proud of their achievements in creating traffic to his or her
site over the last few years, millions of hits every month, only to receive
an email asking them to link to a website that in no way can remotely match
their website or be useful for their visitors. This is spam. Remember the
phrase reciprocal links? Please change it to Reciprocal THEMED Links.
This is important!
DO NOT commercialize your email in any way. It shouldn't look like
spam or people will think it is.
Do not include ANY links in your email signature area except links to
Keep it short and to the point. Ask for a reciprocal link and that's it.
This message should only be a few lines and not a long narrative with rules
and guidelines. Save that for your information on your link directory.
Use a unique email reciprocal link message. It is possible for webmasters to
receive the same basic message from another webmaster. Each reciprocal link
request MUST look different by being fresh and original.
Do not use "Let's Trade Links" as your subject. "Let's trade links" is
probably the most used email Subject line on the internet today. If you use
this Subject line then you are sending the same one as everyone else. It
will not be accepted, or worse, it will look like spam.
-Personalize every email message
Include a personal comment in the email message to each of your selected
email addresses. You could include something like: "I really like the
animations you had on your home page.", ".. and loved your background image"
or "I loved the content on ...... page". This personal comment should prove
beyond any shadow of a doubt that you personally visited their website.
-Use logic when selecting those to receive an email.
Before you can send a reciprocal link request, you need to explore their web
site to decide if you want to include them in your link directory. You need
to also use some thought in who you send a message to. A super large website
will probably not trade links with you in the beginning. Perhaps you should
save those for later. If you cannot find a links page, they are not going to
trade links either. Think before sending email.
Content has been reprinted with permission of the author. First appeared in
http://www.cyber-robotics.com, © 1999-2000 David
Notestine, all rights remain with author.
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