HOW TO DEVELOP YOUR OWN $2,000 A WEEK INTERNET STRATEGY
In most of the articles on the
web, probably 97% - 99%, you will read about the technical aspects of
building a profitable business online. Most of the information I cover deals
with that arena...but what most people forget to mention to you is that the
technical aspects are ONLY half of the equation to your success on the
When you really get down to the nitty-gritty of making money online, it all
starts with your strategy. Even if you know exactly how to achieve top
positions on the search engines or know exactly how a link campaign should
be done, it still won't let you achieve the level of success you want if you
don't know how to develop the strategy for your site.
To put it simply, tactics are your day to day actions in building your
website. A strategy is your overall plan and goal for exactly what you would
like to have your website and business accomplish for your customers.
The Random House College
Dictionary defines strategy and tactics this way... "In military usage, a
distinction is made between STRATEGY AND TACTICS. STRATEGY is the
utilization of all of a nation's forces, through large-scale, long-range
planning and development, to ensure security or victory. TACTICS deals with
the use and deployment of troops in combat."
Have you ever stopped the day to day battle of trying to achieve top
positions on search engines (And believe me...This is a battle) long enough
to develop your long-term strategy? What is your overall vision for
your site? In the Bible, Proverbs 29:18 states, "Where there is no vision,
the people perish..."
I know some people who are brilliant strategists about online marketing who
have achieved amazing success even though their actual tactical skills are
only so-so. They hire out the web site design, the search engine
registrations, the linking campaigns, and the copywriting. As a matter of
fact, one of these brilliant minds once mentioned to me that "The Concept is
Greater than The Copy."
In other words, the right marketing strategy can overcome slight problems in
the copywriting or even the carrying out of the plans. Even the best
copywriting on the planet won't make a success out of a poor business
strategy or concept.
No contractor would ever consider starting work on a project without having
a detailed blueprint already done and in their hands. It also doesn't matter
how good they are at following the blueprints if the blueprints are all
wrong. For many people, their internet businesses are in this exact state.
They have many of the internet tactics ready, but they have yet to develop a
powerful strategy to empower the whole process.
So exactly how do you choose the strategy for your Internet Marketing
Empire? Below you will find a three step process in helping you develop your
overall strategy. I don't want to over-complicate the process by any means,
but I do want to help you create ideas through this. Your actual day to day
internet marketing tactics will then flow out of your overall marketing
STEP ONE: Create Your Overall Theme to Your Online Business
You can't develop a business around a single product. Even if you are
promoting a single product upfront, it is not the product that people want.
They want the BENEFITS they receive out of the product. When designing your
site, think about an "Ultimate Benefit" to build your site around.
I first heard the phrase "The Ultimate Benefit" through Dr. Jeffrey Lant and
it has stuck with me ever since. It is that ever abiding "WANT" or "GOALS"
that your prospects have with them continually. Ultimate Benefits are things
such as: more money, weight loss, online success, being sexually attractive,
Ultimate benefits are what your prospects are really seeking after. So,
don't base your business just on products. Base your business on this
Ultimate Benefit. This will be the theme that binds everything else you do
at your site together. It is what you want your site to become known for. It
is why people will return to your site over and over again forever.
What is it that your prospects ultimately want?
Once you have defined your "Ultimate Benefit," that's where the products can
come in. You will want to provide multiple products that all fall under the
same Ultimate Benefit. This will help you to create "Multiple Streams of
Income" all generated from one web site.
What mail order or internet company do you know of that only has one
product? There aren't any really successful ones. Even the sites which seem
only to have one main product still have dozens of different profit streams
which all come out of the backend of that product. Your mission online is to
help people reach
their ultimate goals, and that cannot be done with just one product. It
takes a variety of products to accomplish this goal.
One warning I do want to mention here though is that your site will be more
successful if you have one LEAD product. By testing both multiple product
sites and sites which focus on one lead product, I have found that the lead
product sites will outsell the multiple product sites by a long shot in most
So, the absolute best set-up is to focus on a main product, and then have
many different backends or supporting products which will help your
customers to further their goals. This type of system is often referred to
as a marketing funnel. You may be selling a book about Ad Copy on your site,
but you will also
have consultations, seminars, audio tapes, and ad writing services which all
support your theme.
If you are selling web sites as a primary lead product, you could also sell
books on internet marketing, web design services, CGI programming, etc. If
your theme is weight loss, your primary product may be a nutritional
product. You could also sell weight loss and exercise books. A newsletter
could be started. You could also do personal one-on-one consultations for
You also don't need to come up with all of these products yourself. Many of
them can be found through Joint Venturing with other companies which have
products you know your customers want.
STEP TWO: Develop A Unique Aspect to Your Business...Your USP
Your business cannot just be a me-too business online. You need to develop
some type of uniqueness to it...something that sets you apart from all of
the rest of your competition online. You need to create a "Unique Selling
Position" which makes you stand out from the crowd online...
For example, everyone is selling books online. How did Amazon.com becomes
the most well known bookstore on the Internet. They developed a USP which
basically states "The World's Largest Bookstore" which is exactly what they
are. They have stated in one phrase exactly what makes them unique from the
rest of the bookstores in the world.
How can you develop your own USP? You probably aren't going to own the
largest selection of anything in your business since most of us have started
out bootstrapping at home or in our small business. Let me give you a simple
little formula you can use which will help you immensely in the creation of
a USP for your business.
To find your USP, pull out a blank sheet of paper. At the top of the paper,
write "You know how most __________..." Then, halfway down the page, write
"Well, What I do is..."
I want you to write how most of the businesses in your market are in the
first section. Then, I want you to write what sets you apart from them.
Avoid using words such as quality or better service, because those types of
things don't really mean anything UNLESS you are more specific in your
description. This may take you a while to do.
You probably will have to study your competition online for a while. Give
yourself a few days to think it over. Then, write it down.
Next, I want you to boil down that entire sheet of paper to a single phrase
or sentence. This takes some work. Write it out in a sentence or phrase as
many times as you need to until you get just the right words. Again, if this
takes you a few days, let it. Think about it when you are driving, eating,
etc. Mull it over. Then, once you have just the right wording, that is your
NEW USP which you will use to separate you from all of the competition.
Use it on your signature file online...Use it on your website...Use it in
your ad copy. Let it become a guiding force to your online business that
sets you apart and defines you as the person to deal with in this area.
STEP THREE: Concentrate on Building Relationships with Your
To fully develop an online business, you need to maximize your relationships
with people. Although your goal in your Internet business may be to set it
up on auto-pilot, you have to remember at all times that you are dealing
with real people. Credibility online is a major issue because there are many
fly-by-night get-rich-quick operators on the internet.
To help you develop this credibility with your prospects, your overall
strategy has to include such tools as ezines, message boards, chats,
conference calls, dealer programs, etc. Many people keep asking exactly why
does it seem ezines are popping up everywhere...It is simply because they
work. They help you to develop the relationships you need with your
prospects. You are able to contact your prospects over and over again
providing them with good useful information.
The same thing is true of the message boards. Once you have worked them up
to a certain level of traffic, the same people will keep coming back day
after day learning from you and the other experts you may have brought to
Use your imagination and develop other free services such as these to help
you develop your website and relationships online. How about doing JVs
with other businesses? How about running a monthly conference call on your
subject? Your business online is only limited by your imagination!
Get Started Today In Developing Your Online Strategy...
Don't let this report just sit there in your email box. Print it out. Start
today in putting these strategy building tips to work for you. It is a
proven fact that if you put this off for more than 24 hours, you will
probably never come back to it.
Developing Your Internet Strategy can be the most important key to creating
the internet business you dream of. Take action today and at least start
thinking and working on it.
Terry Dean, a 5 year veteran of Internet marketing, will Take You By The
Hand and Show You Exact Results of All the Internet Marketing Techniques he
tests and Uses Every Single Month" Click here to Find Out More: