T.V. Gurus Reveal Their Secrets!
by: Anthony Stillwell
If you've ever stayed up late
and watched TV then I'm sure you have seen the "Late Night Infomercial
Gurus" selling the "secrets" to getting unbelievably rich. No matter what
you think about what these guys are offering... What they DO flat out works!
Here's what I mean...
You have to understand that the $39.95 money-making packages make the
creators of these packages NO MONEY. They are created for ONE reason and
that's to get you to raise your hand and identify yourself as a prospect
who's willing to spend money.
Once you buy this initial "money-making" package you'll get a few follow-up
calls with special offers to buy products that do make it's creator some
money. You sometimes even get a pitch to buy a higher priced product while
you're ordering their lead-generator.
Here's how you can apply the formula yourself...
Step 1 - Create A Lead-Generator
The mistake most people make when they want to make money is to go for the
BIG sale up-front. While this does work you miss out on the "little" sales
along the way. You need a lead-generator.
If you're not sure what to use as a lead-generator a simple report works or
a short ebook works just fine. In a previous article titled... "An Easy Way
To Get Free Advertising" I reveal a simple way to get a lead-generator
without creating it from scratch. You can get this article at my site below.
One lead-generator I use is an ebook "7 Secrets To Unlimited Traffic". It
sends people to my site to buy my low-cost front end product and puts me in
a position to sell higher priced products to the people who have already
identified themselves as interested in a certain area.
The ebook brings people in for free and gives them information on getting
traffic which directly ties into the free advertising course I sell. You
don't always have to sell the product you're using to generate leads with.
Just use it to get people to respond to your low-cost offer.
Another way to create your lead-generator would be to compile a list of
resources that would be useful to your target market. Let's say you're
selling (through an affiliate program) a product on "Creating 'Hot'
Information Products". Well creating products requires you to do some
You could compile a list of places to do online research and show people how
to use these research sites to create resource guides that can be sold or
used to generate leads. You could call your report... "Create Money Out Of
Thin Air... Deliver What People Want To Buy In 7 Days Or Less!".
Collect email addresses in exchange for your report and then follow the next
Step 2 - Follow-up with products related to your lead-generator
1) Your Free or low-cost lead-generator. You want people to "stand up" and
identify themselves as being interested in a certain area. Capture their
email address with permission.
2) Once you've gotten prospects to identify themselves as a potential
customer you want to keep in contact with these people to offer related
products and services.
Two-Steps... That's It.
The Late Night TV Gurus don't always create the products they recommend you
buy after you buy their initial low-cost product. Usually they work
out deals with people who have already created products just like you
can with affiliate programs.
They just generate leads and follow-up with those leads to offer
related products and services.
The point I'm trying to get across is to not only do what the successful
marketers say, but also do what they do. Always keep yourself open to new
ideas and try to see the bigger picture. I used late night TV as an example
of what's successfully being done, but if you look closely many of the
people that are making money online use the two steps I just gave you above
and nothing more.
1) Generate Leads
2) Follow-up with products related to your lead-generator
Something else interesting also happens once you get into the TV
guru's income stream. You'll not only get other offers from them, but you'll
also get offers from other marketers because your name and address has been
added to an "Opportunity Seeker" list and sold.
If you read an earlier article I wrote titled... "It's Free and It Can Help
You Make Money" you will see why this is a GOOD thing. No I'm not suggesting
that you sell the leads you generate. You're going to build your list with
the lead-generator you create so that you can Joint Venture with people who
create products you want to sell to your list.
The money is in the list.
If you have "The List" you can work out special offers for your list and
even get the people who create the products you want to offer to give YOUR
list "extras" for buying products through YOU. It all starts with generating
I had a customer of mine complaining that the leads she was generating were
NOT buying her product. I told her that it didn't matter if those people
bought HER product or not because they WILL buy something. That's what
affiliate programs are for. Generate the leads first and "worry" about
what to sell them later. If nothing else you can always ASK what types of
products and services they want.
Then you would either create this product or find someone who has already
done the work for you and strike up a deal to sell their product to your
Be willing to look anywhere and everywhere for ideas and strategies that are
working. It costs money to advertise on television so the fact that you see
the same pitches over and over again for the same "money-making" products
means that someone somewhere is making money.
Your next "breakthrough" idea may come from the most unlikely places. Keep
your eyes open.
Always ask yourself "WHY does that work?" when you see someone doing
something successfully. To be honest I've bought a lot of what you see on
late-night television and some of the products are a complete waste of time
But, even the people selling terrible products still consistently make money
with the simple two-step formula above so if you're actually offering a
product that's worth something then just imagine what you could do.
Anthony Stillwell is the author of "Unlimited Free Traffic" and publisher of
the EnterNet P R O F I T S newsletter where you'll get the hottest tips and
the coolest resources to give you the advantage.