Should Your Business be
Selling on the Internet?
by: SBC Staff
You're running a successful
business in the brick and mortar world. Perhaps you have a "corporate
presence" website (since most everyone is expected to have one). You
point out your website with pride to your friends and business
acquaintances. After all, it looks nice! Very professional
looking. One day your friend Fred asks you how many hits you get per
week? You look back with blank stare. You honestly don't know!
You decide to check with your ISP who shows you how to get reports from your
site. You check, your jaw drops. Over the last six months you've
averaged two hits per month! How can that be?
Bottom line, if you're not
actively promoting your site you're lucky to get any hits at all. Should
you begin to promote your site or is it okay just to have a presence you can
point to, an email address for your own domain, and a web site address to put on
your stationery and business card?
The maintenance of at least a
corporate presence on the web is necessary today. If you don't, your
business may be viewed as backward and behind the times. But you should
not be satisfied with just a corporate presence. No matter where you are
located or what you sell, the web gives you the opportunity to expand your sales
territory, possibly even worldwide. Unless it is physically impossible for
you to sell your products outside of the area where your business is located,
you must use the web to expand your sales area or other businesses in your
industry will begin to move in on yours! You also need to be very careful
before you conclude you cannot sell your products or services outside your area.
Let's say you sell consulting
services like we do. Most companies would think they couldn't sell
consulting services in locations where the company had no employees. But
there was an invention that came along well before the Internet that makes this
possible: the airplane! There is no reason a consultant or team of
consultants can't get on an airplane and fly to where the work is!
Additionally, most consulting services can be provided long distance. Even
though we have plans to open offices regionally across the nation, we have
served clients in 20 states and several foreign countries over the last eleven
years out of our offices in South Florida! If anything, consulting and
other services might be easier to provide over the Internet than physical
If you sell products that can be
shipped, you have no excuse. You should be able to accept an order from
anywhere in the world and ship your products anywhere in the world. Your
single greatest competition in the coming decade may be from businesses like
yours selling into your sales territories from thousands of miles away!
You should also consider selling
on the web to your own local customer base. Buying on the Internet is easy
and saves your customers time. They already trust you and since they have
an existing relationship with you, they can place orders without using a credit
card over the web. Take their orders based on a purchase order and bill
them like you normally would. They will appreciate the convenience.
Ad some additional value added enhancements to your website like tips for using
your products and your customers will appreciate you even more. Make your
site a resource for them to use every day and your volume of orders will pick up
If you've realized while reading
this article that you need to move beyond a corporate presence, you may already
be dreading setting up a storefront and the ability to accept credit cards from
your website. There's no reason to dread these tasks anymore. There
are a number of companies on the web that can supply you with a storefront,
merchant account and good sales tools for very little money. And best of
all, you can be set up and operating within days, not weeks. You can visit
our ecommerce website at http://peakconsul.evsholdingco.com
to see the solution we use. You can set up your site there using the tools
provided to see what it will look like without any obligation to buy.
There are no set up fees and the service is only $49.95 per month. The
storefront hooks into your website so there is no additional programming
required to get up and running.
We highly recommend you move your
business onto the web in a big way and that you do it right away! Don't
wait for competitors to begin encroaching on your territory to take
action. Be proactive and start reaping the benefits right away!