THE THREE WORDS YOUR WEB SITE CAN'T LIVE WITHOUT
By Terry Dean
There are three words which
are major keys to success of any web site. Understand these three words and
you will find yourself halfway to success on the Internet. Disregard them,
and you will always be struggling to find any type of financial success
through online marketing.
The key word that the entire Internet is built on is the simple word "Free."
It is a word that you will need to get to know if you want to create a
successful Internet business.
The easiest way to get people to visit your site and to keep coming back is
to offer something for free there. It can be a free report or a free service
such as a free-for-all links page or a free search engine submission
Although everyone out there is trying to tell you exactly how to get
traffic, the secret to getting traffic is contained in that one word...Free.
You have to come up with something interesting that is full of benefits for
your targeted market and give it away for free on your site. This will be
your hook for fishing out the right prospects continually 24 hours a day 7
days a week.
Here are some "hooks" I have used very successfully to constantly get
traffic to come to my site and to keep coming back: Free Reports, Free
Electronic Books, Free-For-All Links Page, Free Classifieds, Free Discussion
Group, Free Newsletter, Free Real Audio or Real Video, Free Recommend a
Friend Script, Free Postcard Site, and Free Search Engine Submissions.
The best free thing that you can provide though for most markets is a free
report that leads into your product. For example, create a free report on 11
Traffic Generating Tips if you sell a Internet Traffic Generation report. Or
create a report on how to get dogs to stop chewing up your stuff if you sell
dog training courses.
If you create a free report which is a natural lead-in for your main
product, you can use one of the automated follow-up systems and create an
automated follow-up system for your sales letters to follow-up on those who
requested your free report.
So, you would put your free report on the multi-responder as the
autoresponder's first message. Then, you would have it programmed to
automatically deliver your sales letter the next day to anyone who requests
your free report. Each of your next 8 or so follow-up messages would then be
programmed to complete the sales process.
The Free Report which is on the first autoresponder message will be the key
to getting the hits on the autoresponder. The follow-up sales messages will
be the keys to getting automated sales for your site.
2. Lead Product
A key to any successful site is that they have one main product as a lead
product. You DO NOT want to focus on all of your products to each new
visitor to your site.
Too many choices will confuse the average prospect. Give them one main
choice that you focus on continually throughout your site and all of your
I have tested both methods...offering one product mainly and having a web
site which resembles a catalog approach. The one product approach actually
outsold the catalog approach by around 2 to 1.
Too many products only caused confusion for my visitors, and confused
prospects that can't decide what they want usually don't buy anything.
Although a few major companies have been able to get away with the catalog
approach, it is just too difficult for the average small business.
Use your other products as backends for multiple streams of income.
The principle of the backend sale is so neglected by most businesses that
many people don't even realize how powerful understanding it can be.
If you develop a good backend product which many of your first time
customers go on to purchase, you almost have an unlimited money machine for
Let's say you are in an information business selling a low cost audio tape
set and a larger video package. The first product you have sales for $50.00
(and costs $25.00 for dropshipping from the owner) while your second package
sales for $300.00 (and costs $150.00 dropshipping from the owner).
If the first product you sell to customers sells for $50.00 and costs you
$25.00 to fulfill, you have $25.00 potential earnings from it where you have
to pay advertising expenses from. If it costs you on average $20.00
advertising expense for each new customer, you would only be earning a $5.00
profit on every new customer.
What would happen though if you included a sales letter for your $300.00
course in every $50.00 package people bought?
If 1 out of every 5 customers you brought in on the first product would also
buy your second product for $300.00, you would be earning an extra $150.00
off of every 5 customers. Your front end profits would have been $25.00 for
these 5 customers and your backend profits would have been $150.00 without
spending more than a couple of cents extra for the sales letter included in
The money is in the backend sale. Don't forget about it.
Successful Internet Marketing can be accomplished by just understanding
these three words: Free, Lead, and Backend. It may sound a little too
simple, but these words are the three major keys to creating a profitable
The more you understand about each of them, the closer you will come to the
dream business you are continually creating online...
Terry Dean, a 5 year veteran of Internet marketing, will Take You By
The Hand and Show You Exact Results of All the Internet Marketing Techniques
he tests and Uses Every Single Month" Click here to Find Out More: