The law of Inertia (pronounced
- E-NER-SHA) states:
An object in motion tends to stay in motion. An object at rest tends to
remain at rest unless acted upon by an external force.
It's far too easy to become complacent and not do the things we know we
should. It's hard to get started unless you have a strong external force to
make you do something. Maybe not having the things you want in life isn't
hurting you bad enough yet. Maybe you've convinced yourself that everything
is just fine the way it is.
Only YOU know for sure, but if you're reading this article I have the
sneaking suspicion that you DO want more. The problem most people face is
that their circumstances (outside force) haven't reached a point where it
Waiting until you're in debt before you get serious about your business is a
big mistake. Waiting until you're about to have something repossessed is too
late. Do everything you can to make your business all that it can be NOW
before something major happens.
What you want to do is design a site for your report and let other people
sell it from their sites through YOU. It works like this... You create a
sales letter and let other people host it on their server. They would link
to your order page like this...
You retain control of the product which means that you control the price.
When you sell the rights to a product people can give it away if they want
and you can't really do anything about it. This option lets you retain
ClickBank will let you give affiliates up to 75% of the profits so this is
what you want to do.
You want to give people as much incentive as possible to sell your
information. ClickBank also gives your affiliates the names and email
addresses of the people who buy through them. So not only will your
affiliates make money without creating anything they also get names and
email addresses to follow up with.
Your affiliates can also add their own unique bonuses to your offer to
increase the perceived value to make more sales.
It's a WIN-WIN deal.
2) Do you have the rights to a report? Why not let others "give" it away as
a bonus for the products and service they offer by linking to a download
page on your site? Give them a Username and Password so they can give access
to the "secret" download.
Your customers or subscribers get a way to refer new business to you while
looking like the "good guy" in the process.
3) Got and idea for a software product? Stop sitting around wishing it was
created and do something about it! Get programmers to bid on your project.
4) Do a little writing every day. If you hate writing this will get you past
all that. The important thing is that you get moving in the direction you
want to go. Remember... Inertia. An object in motion tends to stay in
motion. By constantly writing you're putting yourself in a position to get
* People can distribute your articles in their newsletter or post them to
their websites. Put a notice in plain site that says you give permission to
distribute your work.
* Your affiliates can turn your articles into an autoresponder course to
send traffic your way.
* You can turn your articles into an ebook and let affiliates customize it
and give it away.
* You can expand your articles into short reports and sell them. Internet
Cash Machines started out as a free article and now sells for about $15.
* You can expand your articles into reports and use them as bonuses for
other products and services you sell. You can also sell the rights to your
reports as a group to let others give you free advertising.
5) Test some aspect of your website.
* Your Headline. Is yours getting attention? Is it compelling? Does it
stop your readers in their track? Does it point out something your visitors
should be interested in? What does it do?
* Your Ad Copy. Does your opening sentence invite readers to find out more
about what you're offering? Do your "bullets" entice? Are your bonuses
freely available on other sites? Does your guarantee inspire trust?
* Follow-Ups. Do you actively go after email addresses? Do your pop-ups load
fast and offer something for free? Do you try to sell products right away to
the people who join your list through a series of automatic follow-ups?
There are so many things you could be doing right now to make your business
more profitable that there's really no reason to ever get complacent.
Inertia - Get moving and it will be easy to stay moving.
Anthony Stillwell is the author of "Unlimited Free Traffic" and publisher of
the EnterNet P R O F I T S newsletter where you'll get the hottest tips and
the coolest resources to give you the advantage.
(c) 2003, 2004, 2013 Peak SBC,
LLC. Copyrights on all articles and books remain with the author.