December 12, 2001
Table of Contents
Quote of the Week
Staff Article -
Traditional Businesses and Traffic Programs
Tax Tip of the Week
Guest Article -
Increase Sales by Building Credibility
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The staff article in this issue deals with traditional businesses using the
"new" traffic programs that are available today. Are these programs only for
MLMs and affiliate programs? Can they be used to build brand awareness?
We also have a guest article by Shelley Lowery in this issue titled
"Increase Sales by Building Credibility." Be sure to take some time to visit
her site at
If you have suggestions for future content, or have issues that you would
like to see specifically addressed, please send an email to let us know. Our
staff articles are focused directly on issues raised by you, our readers. We
want to give you what you want to see!
Quote of the Week
Whatever you do or dream
you can do, begin it. Boldness has genius and power and magic in it.
Traditional Businesses and Traffic Programs?
by: SBC Staff
You've seen them touted all
over the Internet, and no doubt have received a marketing email or twenty
regarding them. They're the start page, surf for credit and other similar
programs that are so highly regarded as a source of traffic these days.
In case you're not familiar with these programs, they are free to join. You
choose one of your web pages to display to your visitors. Some of these
programs have you set your start page in your browser to their site so that
every time you start your browser you see someone else's web page. When
others start their browsers, they see yours. Instant exposure.
Some of these programs have you surf for credits. You log in, view a web
page while a timer counts down from 20,25 or 30 seconds, then you click a
button to view another site. You receive credits for every site you view.
Others are combination start page/surf for credits programs. You can either
begin surfing from the start page or log in and surf.
Some of our customers and subscribers who run more traditional businesses
have asked if these programs can be of any use to them. Some believe they
are useful marketing tools only for MLM, affiliate and other home-based
Even if you run a traditional business you're obviously interested in doing
business on the Internet. Doing business on the Internet involves getting
traffic to your website. As a result, you can't afford to ignore any
legitimate opportunity to put your site in front of as many people as you
can, and these traffic programs can take your site to a lot of people!
Let's assume you sell gift items through one Internet store and office
supplies through another. Let's further assume that almost everyone using
these traffic programs is pushing MLM and affiliate opportunities (although
that is far from the truth). Would that be your justification for not using
them? Think about it for a moment. These MLM'ers and affiliates are people,
too. They buy gifts for their family and friends. They use office supplies.
Think of almost any product example you can and the answer will be the same.
Additionally, many of these traffic programs allow you to target your
audience. When you sign up you select specific groups who will view your ads
and your traffic credits are used to display your site only to those who are
interested in the types of products you have to offer.
Some utilize a search engine approach, so anyone seeing your site will have
searched on a topical category that includes your product.
It's obvious the traffic program founders intended these programs to be used
by a broader audience than MLM'ers and affiliates.
Another reason to consider using these traffic programs for your traditional
business, and use them a lot, is to build brand awareness.
Consider the marketing campaigns of Coca Cola using advertising of all
types. Over the years the company's name has become synonymous with soft
drinks. Is it because their product is so superior to anything else on the
market? Not necessarily. It is because of massive exposure. We're not saying
that using these traffic programs will make you the next Coca Cola, but
brand awareness occurs on many levels.
Let's say you sell designer candles and you've developed a very inviting and
interesting web page to use in all your traffic programs. Your page is
tastefully designed and it is obvious from scanning the page that your
company has great expertise in the candle business. Thousands of individuals
will see your traffic page over and over and over again. Even if none of
them have bought anything from you, when they are in the market for designer
candles, who are they likely to think of? If they know someone who is
interested in designer candles, whose name will they remember?
This is how brand awareness starts. It's a simple matter of massive exposure
over a short period of time or steady exposure over an extended period of
time. Using a combination of these traffic programs effectively is a
terrific way to get both massive and steady exposure for the short and long
Okay, so you're sold on the concept and you're ready to start surfing for
credits. I know that's a big step for many business traditionalists. Surfing
just seems like a waste of time. Well, it is if that is the only way you use
In order to reap the big benefits you need to build a downline. You get
people to sign up under you and you get a percentage of all the traffic
credits they earn. Get enough people signed up under you and the day will
come when you'll get traffic whether you surf or not. Of course, if you need
a bunch of extra traffic at some point in time, you can always go online and
surf until you get what you need.
I can hear some of you groaning now. Surfing for credits is bad enough, but
build a downline? Don't worry. It's not that difficult. Instead of sending
your traffic to your business web pages in the beginning, send your traffic
to your referral traffic pages and let the traffic programs themselves build
a downline for you. There are also several excellent programs available
(also free) that will help you build downlines in many of these programs all
at the same time. Of course, if you want to allocate some of your other
online marketing efforts to building your downlines it will happen much more
Once your downlines are built start sending your traffic to your business
pages and you're on your way. How long will it take? It's hard to say for
sure, but it shouldn't take long. In our testing we've managed to put a lot
of people into our downlines using two of the free systems mentioned earlier
that help you build simultaneous downlines in multiple programs. And we did
it in about two weeks time!
Assuming these people recruit others, we can probably cut back our own
recruiting efforts in another two weeks and enjoy passive traffic from our
downlines from that point forward. Think of building your downlines as being
a special project that needs some of your resources for a month or so and
then you're essentially done.
No matter how you feel about surfing for credits and building downlines,
don't let your bias prevent you from taking advantage of the best viral
marketing opportunity available today.
If you'd like to investigate these programs further, go to
http://www.peakconsultinginc.com/traffic_programs.htm to read a brief overview of
many of these programs and about free programs that exist to help you use
them together as a unit.
Copyright © 2001, all rights reserved
The Internet Marketing
Center Internet Marketing
Course - by far one of the most thorough, no nonsense guides available.
Not an email course. More than 500 pages and two CD-Roms packaged in
Host4Profit - An
amazing hosting service that pays you $10 per month for every referral you
make. It will be difficult for you to find a hosting package that
gives you more. Truly a terrific package and tremendous affiliate
Like the new traffic programs on the web? What's not to like?
Here are two systems that will help you put together a group of traffic
programs to create a complete, automated viral traffic explosion of hits to
MPAM - Massive Passive
LSN - LifeStyleNetworker
Tax Tip of the
If you're having a good year, expect to owe
tax for 2001 and are looking for every deduction you can find, don't forget
about the Section 179 deduction. This deduction allows you to deduct the
cost of equipment and similar types of depreciable property rather than
capitalizing the cost and depreciating the asset over five to seven years.
The maximum amount of Section 179 property you can deduct in 2001 is
$24,000. (This deduction is phased out dollar for dollar for investments in
Section 179 property that exceed $200,000 and the deduction cannot exceed
your taxable income from the active conduct of your trade or business).
Sales by Building Credibility
By Shelley Lowery
The Internet has opened a
whole New World of information and opportunity for all of us. However, it
has also created a breeding ground for scam artists. For this reason, many
Internet users are very reluctant to share their personal information and
order products online.
As an Internet entrepreneur, it is your personal responsibility to ensure
that your visitors feel very comfortable with you and your website. In order
to gain your visitor's trust and confidence, you must build your
In order to establish credibility, you must be willing to invest in your own
domain name and professional web hosting. Websites hosted on free servers
are not taken seriously and will suffer a serious loss of business. Your
visitors may feel that if you don't have your own domain, you may not be a
credible company. They'll simply take their business elsewhere.
Provide your visitors with your complete contact information. This
information should include your "real" postal address and not a Post Office
box number. A business that hides behind a PO box loses credibility. It's
perfectly acceptable to use a PO box as long as you also include your postal
Create a page to add to your website called "about" and include all of the
- A personal or professional biography
- A photograph of yourself
- A complete description of you and/or your company
- Your website and/or company objectives
- Your name, address, phone number and email address
It is very important that you include an "about" page, especially if you're
selling a product or service. You must do everything in your power to put
your visitor's mind at ease.
Internet users are becoming more and more concerned with their privacy.
Create a page on your website called "privacy" and let your visitors know
exactly how you will be using the information you collect.
This page should include all of the following:
- How do you plan on using their information?
- Is their information sold or shared with a third party?
- Why do you collect their email address and how will it be used?
- Why do you track their IP address?
- Let your visitors know that you're not responsible for the privacy issues
of any outside websites you may be linking to.
- Why do you use order forms and what do you do with the information
- Do you run contests and what do you do with the information?
- Do you have a discussion forum or message board? Let your visitors know
that any information that is disclosed in these areas becomes public
information and they should exercise caution.
- Do you have security measures in place to protect the loss, misuse and
alteration of the information under your control? If so, let your
- Let your visitors know how they can opt out of your mailing lists.
- Provide your visitors with your contact information, should they have any
questions in regard to your privacy statement.
You can create your privacy statement right online with this free wizard:
Another great way to build your credibility is to display your customer
testimonials. Include your customer's name, email address and web address
with each unsolicited testimonial to increase believability.
You can find a nice script that will rotate your testimonials each day here:
Money Back Guarantee
To further increase your credibility, you must completely remove your
potential customer's risk. Provide them with a solid, no risk, money back
guarantee. This will put their mind at ease by building their confidence in
you and your product. In addition, you must honor ALL refund requests
in a timely manner with complete professionalism.
No matter what you're selling or how great your product is, you will receive
refund requests. It's just a part of doing business. Don't take it
personally or try to argue the point with your customers, simply give them a
refund. You may be surprised to learn that the customers who ask for a
refund may purchase other products from you in the future.
Many times, potential customers will have questions in regard to your
products and services. Create a page on your website called "feedback" and
place a form on this page to enable your visitors to contact you. It is very
important that you answer these questions as quickly as possible. Your
personal response to your potential customers can literally determine
whether or not you're going to make a sale.
A feedback form will also
enable you to gather testimonials and receive suggestions to assist you in
improving your website, products or services.
If you're processing your customer's orders online, you must place your
order form on a secure server. This will protect your customer's personal
information, while at the same time, provides your customers with added
confidence in placing an order with you. In addition, make sure you let your
visitors know that their information will be processed on a secure server.
By taking the time to build your credibility with your visitors, you will
increase your Internet sales considerably.
Copyright © 2001, all rights reserved
About the Author:
Shelley Lowery is the author of Ebook Starter. A complete ebook design kit
including over fifty predesigned ebook templates and ebook covers.
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