Peak SBC, LLC  

 

 

The SBC Small Business Newsletter

presented by the Peak Small Business Center

 

 

OUR ANNIVERSARY ISSUE!

December 7, 2002

Table of Contents

 

Welcome

Quote of the Week

Administration

Featured Resource - SPAMCHECK

Editorial

Staff Article - 2002 RETROSPECTIVE
Guest Article -  WORK EFFECTIVELY IN AN INSPIRING ENVIRONMENT
Parting Comments

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Welcome

Thank you for subscribing to the Peak Small Business Center
Small Business Newsletter!

If you prefer to receive the html version, let us know by emailing us at:
mailto:cary@peakconsultinginc.com?subject=HTML

You can also view it online at:

http://www.peakconsultinginc.com/newsletters/sbnl_dec0702.htm


Quote of the Week

Education is when you read the fine print. Experience is what
you get if you don't.

- Pete Seeger


Administration

INTERESTED IN THE HOME BUSINESS NEWSLETTER?

If you're interested in subscribing or switching, a simple blank email will do, as follows:

mailto:s2home@peakconsultinginc.com - to switch to the home
business version and unsubscribe from the small business version.

mailto:both@peakconsultinginc.com - to receive both versions of
the newsletter.
 


Featured Resource

SPAMCHECK

Are you worried your important business email might not make it to its destination because of faulty filtering for s p a m?  Send your email to mailto:spamcheck-peaksbc@sitesell.net first and get a report back as to how the filters will view it. You can then make modifications, if necessary, to make sure it gets through. The report you receive will tell you what you can change to lower your score and reduce the odds of being filtered.

You must put the word TEST in all caps in front of the subject line to get your report back. Otherwise, your email will simply be deleted. For example, if you're sending an email to customers with a subject line of "Information you requested," you would write it this way for purposes of the test:

TEST Information you requested.

You'll get the results back in seconds and can then mail without worry.

mailto:spamcheck-peaksbc@sitesell.net 


Staff Article

2002 RETROSPECTIVE
by: Cary Christian


It's hard for me to believe that it's already been one year since I produced the very first issue of this ezine. Time flies when you're having fun! It has certainly been an eventful year, one in which our lives and our expectations have changed dramatically.

We now understand that we have to either live with terrorism or fight to eradicate it. There is no middle ground any more.  We're all potentially on the front lines of the battle.

2002 showed us that the worst of the job recession is not over.  It seems like every day we got more news of layoffs and cutbacks. And to make matters worse, we learned that some of our largest businesses had been lying to us about their profitability, or lack thereof! More jobs down the drain and the total loss of retirement funds for thousands upon thousands of workers.

We also learned that some of our most trusted institutions, the largest accounting firms in the world, were not to be trusted.  These firms were our first line of defense against corporate fraud, and one of them was destroyed by participating in the very fraud they were supposed to detect. And deep inside, we know the others are guilty also. Business becomes a very difficult undertaking without trust.

And all of these events took their toll on the stock market.  Investors panicked and sold. And sold. People just didn't seem to know where to look for some stability to grab onto.

Yes, we suffered this past year in our business and personal lives. But we are still here. We're still working, still producing, still selling, still living our lives the way we want. We have indomitable spirit. We refuse to allow ourselves to be jailed by fear and mistrust.

And that is the real lesson of 2002.

It's been a year of continuing change and evolution here at the Peak Small Business Center as well.

During 2001, we made a decision to concentrate our efforts on small and home businesses as opposed to the larger organizations we had worked with for more than a decade. I made it my mission to achieve that conversion in focus by the end of 2001. By the time the first issue of the Peak Small Business Newsletter was published on December 5, 2001, the infrastructure was in place and the evolution was in full swing.

The biggest problem I faced as editor of this newsletter was creating content that would appeal to both small and home businesses, for these two types of organizations are often very different in terms of the resources they need. I finally decided that these differences could only be accommodated by having separate newsletters for small and home businesses. This was accomplished in July of this year.

And we're still evolving! We're still looking for ways to create value for our customers, visitors and you, our most valuable resource, our subscribers.

Internet business has also seen its share of changes during 2002. Of course, that is to be expected. If there is one thing to be expected from the Internet, it is change. Change yields opportunity even if the changes originally appear to be undesirable.

One of the biggest changes during 2002 is that email marketing has become a much more dangerous and "iffy" proposition for online businesses. S p a m is proliferating so rapidly that it threatens to destroy the medium as an advertising source. There isn't a day that goes by that I don't receive nearly a hundred garbage ads to every email address that can be harvested from our website. And I mean EACH ad to EACH address, multiplying the amount of junk mail by at least a factor of ten.

Try to unsubscribe? Doesn't work. I'll get the same ads again tomorrow, plus a whole new batch.

The end result? Filters. Filters poorly applied that filter not only the bad, but a lot of legitimate business email as well. (Be sure to check out our featured resource this week for a tool that will help prevent your business email from falling prey to filters)!

You're also many times more likely to be falsely reported for s p a m because of people's growing exasperation with the problem. People are starting to shoot first and ask questions later.

These are two problems that will have to be seriously dealt with in 2003.

Luckily, there are still other excellent methods of online advertising that work well for small businesses. While search engine optimization is becoming an even more difficult arena for small businesses to compete in, the pay-per-click engines are providing lots of opportunity.

The two major PPCs, Overture and FindWhat, are still excellent choices, and are likely to remain so throughout 2003. There are new PPCs cropping up every day and some of them show a lot of promise. We're going to be watching them very closely for you to identify cost-effective advertising opportunities.

In fact, we're working on new ideas to help you make 2003 a very good year. That's our commitment to you.

Editing a newsletter every week can be a very tough task at times. It's difficult to stay creative when you're trying to provide new original content week after week. But it's very satisfying as well. I know from the emails we receive that we've been able to help some people, and that is what it's all about for us.

You're important to us and we care about what's important to you. We thank you for spending time with us over the last year, and we hope you'll stick around for years to come!

Copyright (c) 2002


Guest Article

WORK EFFECTIVELY IN AN INSPIRING ENVIRONMENT
by: Wendy Hearn

Are there times when you know you could be more effective and productive? Do you want to feel more excited, enthusiastic and inspired? Your environment plays a big part in this and discovering an inspiring environment is a worthwhile investment in yourself and the people you work with.

Different people are inspired by different things. Music, colours, feelings, people, peace and quiet and your whole environment influence your inspiration. When you feel inspired your commitment will be higher and you'll get more done in less time. Imagine working in a place where you can give your absolute best.

If time is being wasted by procrastination, distractions around you or your mind drifting away and you know that you could be more effective in what you're achieving, take a look at what you need to change.

For me, there were times I've worked very effectively. If I was writing it flowed naturally but at other times it was a struggle. I felt frustrated by this and realised that this happened partly because I felt isolated, working on my own and staring at the 4 walls of my office. I needed to be in an environment that was conducive to writing and working
effectively and not always on my own. I made a number of changes to my office and included music. This helped quite a bit but my intuition said, "go to a coffee shop". I resisted this intuition for a while because of fear. Fear that I wouldn't be working hard enough because, surrounded as I was by the work hard ethic, the pressure to conform was strong. I felt I had too much to do to leave my office and enjoying sitting in a coffee shop didn't seem to fit with running a business.

However, I needed to trust my intuition and if I was going to be that person, going to the coffee shop was the next step forward. It took me a while before I finally trusted myself and I found a great little coffee shop in a bookshop. Perfect!  There was a buzz around me of people who were relaxed and chatting. It's fairly peaceful and yet there are things going on. I don't feel isolated and on my own. Sinking back into a
big soft chair feels luxurious and relaxing. I've found that when I'm relaxed I work best. My commitment to writing is so much higher, I get
ideas out of my head and onto paper with amazing results. It feels more fun for me and there's definitely an element of rebellion in not conforming to the usual image of running a business from an office, under intense pressure, dressed professionally, when I'm sitting there in jeans and a t-shirt.  Working can be fun and free of struggle.

What environment do you and the people you work with need to work at an optimum level? Take the lead and discover what is needed. Be outrageous with your ideas; don't just choose the most obvious ones. Harness your power of choice and demonstrate that it's possible to work in an inspiring, enthusiastic way.

Start by identifying what happens when inspiration and effectiveness are low. Listen for ideas and clues from yourself and the people you work with. Is your working area too cluttered, too noisy, too quiet, too distractive? Consider what you need instead. Would time away from the office help, some soft relaxing chairs, or what? To be inspired requires
that you shift who you are being as a person. What shift do you personally need to make?

--------------------------

Wendy Hearn
Personal and Professional Coach

She works with business owners, professionals and executives to
discover and unlock their own inspiration, to effortlessly take the actions required to have the success they desire.

To receive Wendy's free newsletter, send an email to:
mailto:newsletter@wendyhearn.par32.com
http://www.Business-Personal-Coaching.com

Copyright 2002, Wendy Hearn. All rights reserved.
 


Parting Comments

We hope you have enjoyed this issue of the Peak Small Business Newsletter and found it useful.  Please visit our website at http://www.peakconsultinginc.com to check out all the resources we provide. 

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