February 28, 2002
Table of Contents
Quote of the Week
Staff Article - Be Careful Out There!
Tip of the Week
Guest Article -
The 3 Common Traits Shared By 'Mom & Pop' Web
Sites Earning $100,000 To $600,000 A Year
Guest Article 2
- Unleash the Power Of Inertia!
Thank you for subscribing
to the Peak Small Business Newsletter! We take our obligation to provide you
with useful information very seriously. As a result, we always welcome your
input on articles or other information you would like to see presented here.
For those of you who prefer the html version, you can find it on our website at the following
If you still prefer to receive the html version in your email inbox, let us
know by emailing us at
mailto:email@example.com with "html" in the subject line.
If you have suggestions for future content, or have issues that you would
like to see specifically addressed, please send an email to let us know. Our
staff articles are focused directly on issues raised by you, our readers. We
want to give you what you want to see!
Quote of the Week
One day in retrospect the
years of struggle will strike you as
the most beautiful.
We've opened a new section of
our website for our program recommendations. We have more than 140 programs
currently under evaluation and we will use this section to provide
information on the programs that pass. We are also constructing a section on
programs we do NOT recommend which should be ready within a few weeks. The
program evaluations are located at:
We're going to keep the voting going for a while regarding the
article topics you most like to see. Please take a moment to
give us your vote.
Send a blank email to:
<a href="mailto:firstname.lastname@example.org">AOLers Click Here</a>
and put one of the following words in the subject line:
If you prefer we continue to address all these areas equally,
select "rotation." If you have other subjects you would like to
see addressed, select "other" and tell us what it is in the body
of the email.
Your opinions matter to us! Thanks for your input!
Be Careful Out There!
by: Cary Christian
This is not the article I
wanted to write this week, but something just happened that made me change
my mind. As most of you know, we join a lot of different programs in order
to evaluate them and report on them on our website. We test affiliate
programs, MLM opportunities, traffic generating programs, banner programs,
and just about everything else you can find on the Internet. We also
evaluate advertising sources.
Recently we placed an ad with one of the "two bucks an ad" type of programs
that for $10 will place your ad to a group of ezines that covers about
30,000 subscribers in total. This is very cheap advertising so we wanted to
see if it was worth the effort. So we paid our $10 and placed an ad for an
MLM program we are also evaluating. Our ad was to appear in nine different
One of the reasons the ads are so inexpensive is that you are actually
placing your ad in return for becoming a subscriber of the ezines that run
your ads. The advertising sales organization, in this case the "two bucks an
ad" program, gets new subscribers for ezines which in turn provide free ads.
The "two bucks an ad" program earns $10 for putting you together.
Now I don't mind being subscribed to additional ezines. I believe it's
important to read a lot in this business and get as many viewpoints as you
can. But what I found out bothered me a little.
You see, most of these ezines allow their subscribers to post free ads
anyway. So you could subscribe individually and post your ads for free. But
that's not a big deal either. The $10 might be worth it to have someone do
all the work for you. The real problem is that your ad is just one of many,
many ads in these publications. Some of them even have a separate ezine run
that contains nothing but ads. So your ad gets lost in a jumble of anywhere
from 20 to 100 other ads. How much response do you get under these
circumstances? Well, we got one clickthrough with our ad supposedly going
out to 30,000 subscribers.
But that is not what upset me. I sort of expected those results. Here is
what got me going tonight:
I received today's edition of one of the ezine/newsletters that I had placed
an ad with and there, right in the middle of the newsletter, was my ad. The
only problem was the URL supplied with the ad was the URL of the owner of
the newsletter! She had copied my ad word for word and placed her own URL at
Now I know my ad wasn't copyrighted, nor would I ever attempt to copyright
it. But doesn't that strike you as a little sneaky? If any of you placed an
ad in this newsletter, I would never dream of turning around and using it
here, or anywhere else for that matter, after you entrusted your advertising
to us. To me that is just plain ethically wrong!
This story just tends to highlight what all of us must watch out for as we
try to grow our own businesses online. There are some larger lessons here to
First, the Internet is full of people who are trying to nickel and dime
their way to wealth. And it's YOUR nickels and dimes they are after. Let's
take the "two bucks an ad" deal. The people putting these programs together
know that you can place your own ads for free with most of these ezines. If
you're willing to do a little research, you can find lots of ezines where
you can place your ad free or for very little money. But they have devised a
program to get $10 from you for doing the legwork for you. Is it worth
it? It would be if the response from the ads were high. It can take a
lot of time to track down appropriate individual ezines to advertise in. If
the response is poor, which it certainly is, you've just wasted $10 for
How many other programs have you tried that got you for $5, $10, $20 or more
only to find out later that if you had a little more information to begin
with you could have saved your money? They are all over place. They
prey on people's lack of knowledge to make a living. If they truly provided
an outstanding service that got results, it would be a different
story, but most of the time you get very little in return for your money.
And the cost really adds up over time.
The second lesson from this story is that you have to be careful who you
trust. Now I know ripping off my ad isn't a capital offense. But it is a
character flaw that would prevent me from ever doing business with this
person again. If I can't trust her with an insignificant ad, could I ever
trust her with more? She damaged herself by her actions. What if I had
wanted to run the ad in three or four more issues or purchase a solo ad from
her? She had the opportunity to attempt to create a
lifetime subscriber and customer but decided to try to generate a short term
profit instead. (The ad was a very good ad :))
Overall you have to realize that you get what you pay for on the Internet
just like everywhere else in life. There are no shortcuts. Quality is
quality. If you settle for less to save a few bucks, you're going to get
less in return. Most of the time, you get nothing in return. Seek out
quality. If you find it and can't afford it, save your money until you can.
It's better to wait and save than to throw your money away on things that
simply do not work.
If you're new to Internet marketing, take the time to learn before you
spend. Read everything you can find on marketing. Over time you will
develop a picture of those marketers who are trustworthy and have the
ability to give you solid advice. Invest in a good marketing course
written by one of these trustworthy individuals. Participate in forums on
marketing and get other people's take on what works and what doesn't.
Take this article as a small example. If you are reading this, you are not
likely to waste your $10 like we did. Some of you may say "It's only $10!"
Based on our current bids on Overture and FindWhat which range from
$.01 to $.40, $10 will buy us from 25 to 1,000 HIGHLY TARGETED hits
depending on the search phrase. These are people looking for what we
have to sell. Compare that with the ezine ad to 30,000 people with one click
through and no sales. Quality, not cost, is the name of the game. Quality is
ALWAYS LESS EXPENSIVE!
If you're not new to Internet marketing, you should still take the advice
given above. The Internet changes daily and you need to stay on top of the
changes to survive. It's a lot of work to succeed in this business, but it
will be well worth your effort if you persevere and constantly educate
Copyright (c) 2002
Tax Tip of the
We received a question about what to do if one
receives an incorrect Form 1099. In this case, the individual received a
1099 that should have been issued to his company and the income was reported
as "miscellaneous" income rather than proceeds from the sale of stock. Since
miscellaneous income is taxed as ordinary income and stock sale proceeds are
capital gains, the difference in tax would be enormous in his case. What do
you do if something like this happens to you?
If you receive an incorrect Form 1099 you need to contact the company
that issued it and request that it be corrected. The IRS does attempt to
match the income reported on your return with Forms 1099 that have been
filed. If you do not report the income exactly as it appears on the Form
1099, you'll have to explain the difference. The IRS may simply adjust your
return to match the Form 1099 and either reduce your refund or bill you for
additional tax, penalties and interest.
If the company that issued you the 1099 will not issue a corrected form,
report the amount on your return as it is shown on the 1099 received and
show an adjustment to correct the amount reported. Then attach a statement
to your return explaining the difference. Taking this proactive approach
will save you lots of correspondence with the IRS and a few migraines.
"THE 3 COMMON TRAITS SHARED BY 'MOM & POP' WEB
SITES EARNING $100,000 TO $600,000 A YEAR"
This issue, I would like to share some personal insights with you that I
believe will really help you to move forward in your online business goals.
The spark of inspiration for this editorial came when I was reviewing the
interviews we have conducted for our new private site
http://www.secretstotheirsuccess.com where each month we interview two
real people who have had extraordinary success on the Internet.
Each interview tells a real-life story of hard work and dedication, but
there are also messages that are not so obvious at first glance. It is these
underlying "common threads" that really interested me.
I wondered, "What are the common traits shared by these one and two-person
Internet business owners that have allowed them to build web sites that
generate incomes of $100,000 to $600,000 each and every year?"
Since they sell everything from body building programs to designer soaps to
courses on daytrading, "what" they are selling is important, but it is NOT
the key factor in their success.
Their ages, formal education, or prior knowledge of the Internet did not
appear to be relevant to the ability of these men and women to make money
The closer I read, the more it became obvious that besides all of the
strategies and techniques these people reveal as part of their "success
formula," there are actually three common traits shared by ALL of their
success stories that have allowed them to grow their businesses to generate
such extraordinary incomes...
TRAIT #1: THEY JUST PLAIN GOT STARTED.
Most of the people we interviewed had little or no prior knowledge of the
Internet. Typically, this was their first Internet business. Some had never
even turned on a computer! And that is the first point I want you to
know. It doesn't matter what your knowledge level is when you start -- the
important point is you need to begin.
You don't have to do everything well. In fact, you don't have to do anything
well when you start! But you have to START. Take the first steps (no
matter how small) to move your web site dream into reality. You don't need
to wait until you know "everything."
These successful netrepreneurs did not wait until their web sites were
"perfect" or until they knew everything there was to know about selling on
the Internet before they got started; they're living proof that you don't
need to be an Internet marketing guru to start making money online.
I am sure you, too, have a great idea that has been percolating in your
brain. You just need to start.
TRAIT #2: THEY FOCUSED ON ONE THING AND DID IT WELL.
The second common thread I want you to know about is that each one of these
people focused on just one marketing strategy at a time, did it well,
maximized profits, and then moved on to the next one. That's why they also
said that they know there is so much more they can do.
There are many ways you can promote your web site:
- Some of them will give you a quick traffic boost (such as pay-per-click
- Others will establish your reputation more slowly (such as writing
articles and providing free content for other webmasters);
- While others (such as finding strategic partners who will link to your
site) will pay off well into the future for the work you do today.
That's the good news. You don't have to put a lot of pressure on yourself
believing that you have to do it all or know it all.
To follow their lead, focus on just one marketing strategy such as
submitting your site to the search engines, publishing your own newsletter,
or learning about how to write effective sales copy... and then really
Learn all you can and apply the knowledge as you learn it. This is how
you can generate $100,000+ from your online business -- by focusing on one
marketing strategy at a time.
Start by choosing the theme of your web site and then strive to become the
dominant site serving your niche market.
Next, make a list of all the different ways to increase the sales to your
web site and then decide which one will make you the most money and start
with that one.
Leave the rest on your "to-do" list until you have squeezed every dollar out
of the traffic generation technique, sales strategy, or design element you
are working on. There will always be loads of other ideas just waiting for
you to use to earn even more profits.
TRAIT #3: THEY WISH THEY HAD MODELED SUCCESS SOONER.
These successful candidates confess to having made mistakes -- costly,
frustrating, and time wasting mistakes that could have been easily avoided.
This is the hard way to learn. After all, you don't have to be the one who
makes the mistake to learn from it!
It is much easier to learn from other people's mistakes. They all said that
they could have been earning a MUCH bigger income MUCH faster if they had
only started their Internet education earlier and modeled the success of
And that leads us to the third common thread I want to share with you which
is... all of these people have committed to educating themselves in the most
profitable marketing strategies and techniques.
You don't need to personally conduct your own "trial and error" experiments
to discover what software to use, which online resources are the most
helpful, or which overall web site designs are producing the best results in
today's competitive Internet environment.
Others have already cut a path through the Internet jungle for you. Just get
on the right trail and apply the strategies and techniques as you learn
about them. Great ideas are transferable. What works for others can be
adapted for your site, too.
Building a successful online business is more of a journey than a
destination. What works today may or may not work tomorrow. That's why
the learning process never stops.
The fact that the Internet continuously changes is the NUMBER ONE ADVANTAGE
YOU HAVE over your competition if you stay ahead of the learning curve and
Make a commitment to continuous learning. Study top sites like the ones on
http://www.secretstotheirsuccess.com and model your web site after them.
These successful netrepreneurs are regular people who did not start out with
multi-million dollar advertising budgets, huge staffs, or advanced technical
knowledge. In fact, most of them started out with almost no budget, by
themselves, and with little prior knowledge of marketing on the Internet.
Your site does not have to be perfect to make money, but you can't make
money until you start!
ABOUT THE AUTHOR: Corey Rudl is the owner of four highly successful
online businesses that attract more than 6 million visitors and generate
over $5.2 million each year. He is also the author of the #1 best-selling
Internet Marketing course online.
To check out his site that's JAM-PACKED WITH THE EXACT INFORMATION YOU NEED
to start, build, and grow your very own profitable Internet business, I
highly recommend visiting
This guy really knows what he's talking about!
the Power Of Inertia!
The law of Inertia (pronounced
- E-NER-SHA) states:
An object in motion tends to stay in motion. An object at rest tends to
remain at rest unless acted upon by an external force.
It's far too easy to become complacent and not do the things we know we
should. It's hard to get started unless you have a strong external force to
make you do something. Maybe not having the things you want in life isn't
hurting you bad enough yet. Maybe you've convinced yourself that everything
is just fine the way it is.
Only YOU know for sure, but if you're reading this article I have the
sneaking suspicion that you DO want more. The problem most people face is
that their circumstances (outside force) haven't reached a point where it
Waiting until you're in debt before you get serious about your business is a
big mistake. Waiting until you're about to have something repossessed is too
late. Do everything you can to make your business all that it can be NOW
before something major happens.
Kick The Procrastination Habit
If you need an extra shove in the right direction here are a few ideas to
get you started...
1) Create a simple report that can be sold for $19 or more and get setup
with ClickBank -
What you want to do is design a site for your report and let other people
sell it from their sites through YOU. It works like this... You create a
sales letter and let other people host it on their server. They would link
to your order page like this...
This is so your affiliates can sell your product directly from their
website. There are all kinds of advantages to YOU and to your affiliates if
you decide to do this.
Download a copy of "Working With ClickBank" for more info:
You retain control of the product which means that you control the price.
When you sell the rights to a product people can give it away if they want
and you can't really do anything about it. This option lets you retain
ClickBank will let you give affiliates up to 75% of the profits so this is
what you want to do.
You want to give people as much incentive as possible to sell your
information. ClickBank also gives your affiliates the names and email
addresses of the people who buy through them. So not only will your
affiliates make money without creating anything they also get names and
email addresses to follow up with.
Your affiliates can also add their own unique bonuses to your offer to
increase the perceived value to make more sales.
It's a WIN-WIN deal.
2) Do you have the rights to a report? Why not let others "give" it away as
a bonus for the products and service they offer by linking to a download
page on your site? Give them a Username and Password so they can give access
to the "secret" download.
Your customers or subscribers get a way to refer new business to you while
looking like the "good guy" in the process.
3) Got and idea for a software product? Stop sitting around wishing it was
created and do something about it! Get programmers to bid on your project.
4) Do a little writing every day. If you hate writing this will get you past
all that. The important thing is that you get moving in the direction you
want to go. Remember... Inertia. An object in motion tends to stay in
motion. By constantly writing you're putting yourself in a position to get
* People can distribute your articles in their newsletter or post them to
their websites. Put a notice in plain site that says you give permission to
distribute your work.
* Your affiliates can turn your articles into an autoresponder course to
send traffic your way.
* You can turn your articles into an ebook and let affiliates customize it
and give it away.
* You can expand your articles into short reports and sell them. Internet
Cash Machines started out as a free article and now sells for about $15.
* You can expand your articles into reports and use them as bonuses for
other products and services you sell. You can also sell the rights to your
reports as a group to let others give you free advertising.
5) Test some aspect of your website.
* Your Headline. Is yours getting attention? Is it compelling? Does it
stop your readers in their track? Does it point out something your visitors
should be interested in? What does it do?
* Your Ad Copy. Does your opening sentence invite readers to find out more
about what you're offering? Do your "bullets" entice? Are your bonuses
freely available on other sites? Does your guarantee inspire trust?
* Follow-Ups. Do you actively go after email addresses? Do your pop-ups load
fast and offer something for free? Do you try to sell products right away to
the people who join your list through a series of automatic follow-ups?
Usually you want to only test one variable at a time so use a program like
CopyClicks to test two different versions of the same page:
There are so many things you could be doing right now to make your business
more profitable that there's really no reason to ever get complacent.
Inertia - Get moving and it will be easy to stay moving.
Anthony Stillwell is the author of "Unlimited Free Traffic" and publisher of
the EnterNet P R O F I T S newsletter where you'll get the hottest tips and
the coolest resources to give you the advantage.
We hope you have enjoyed this issue of the
Peak Small Business Newsletter and found it useful.
Please visit our website at
http://www.peakconsultinginc.com to check out all the resources we
you need to contact us, please use the following links:
Our CEO -
To unsubscribe -
To suggest content or ideas for articles,
click this link to
send an email.
You are receiving this newsletter because you
requested it on our website or through an advertising link on the Internet.
If you want to cancel your subscription to this newsletter, simply click the
following link -