Peak Small Business Newsletter
Year 2003, Issue 19
In this issue:
Quote of the Week
Featured Resource - CamStudio 2.0
Featured Article - Two Good
Options for Launching a Low Cost Ad Campaign
Resources We Recommend
I hope all of you have had a profitable and safe week.
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Quote of the Week
Friendship is always a sweet responsibility, never an
- Kahlil Gibran
If you need to develop screen-captured videos
to use for product demos on your website, customer support, training, or any
other reason, CamStudio is a terrific and powerful tool to make them and it
is free for you to download. You can save your movie files as .avi
files or as small stream-able (swf) flash files.
Two Good Options for Launching a Low Cost Ad Campaign
by: Cary Christian
I'm not talking about email campaigns!
If you're like me, you are probably going to be a bit leery of email
marketing for the foreseeable future. It has simply become too
dangerous and people are so overloaded with unsolicited advertisements in
their email boxes, response rates are way down. We all could use a few
good alternatives right about now.
I've written many times about using the
pay-per-click engines to generate targeted traffic to your website.
Most often I have recommended Overture, FindWhat and Kanoodle, and I stand
by those recommendations. They are solid, effective advertising
mediums. The downside is that they can become quite expensive to use
for a consistent, concentrated, long-term campaign.
Willie Crawford posted a new site on the
Warrior Forum, and others I believe, that offers a list of PPC engines that
give away more than $3,000 worth in total of free PPC advertising just for
signing up. I've always been wary of most of these deals, because
usually the PPC engine would require you to make a deposit equal to the
amount of free advertising dollars they would give you. If the engine
turned out to be ineffective, you could sit there with an unrecoverable
balance for who knows how long.
The engines on this list do not work that way.
No deposit is required. All you do is sign up, list your site, pick
your keywords and you're on your way.
Granted, these are not PPC engines of the
quality of Overture and FindWhat, but they will produce targeted traffic.
Targeted traffic is targeted traffic regardless of where it comes from, and
since $3,000 could buy you 30,000 to 60,000 targeted visitors, I see no
reason not to try it when it isn't costing you a dime. After you've
run through your free credits, you can decide then which, if any, you would
like to continue using.
The URL for the list is
http://masterthepayperclicks.com/3000free/ You will need to
sign up for the Pay-Per-Click Explained newsletter to gain access to the
list, but I believe it is a worthwhile ezine to receive anyway.
The second option I want to talk to you about
is not free, but it is low cost and represents a different type of search
engine that might produce excellent results for you. It works like
You sign up for your account, provide
information on your site or product, and select the keywords that represent
your site. You do NOT bid on each keyword. Instead, you pay a
set monthly fee for your listings.
The ranking of your listing will change with
each search that is performed on your keywords. Sometimes you will be
near the bottom of the search results, and other times you will be number 1.
Each site that has selected a particular keyword will rotate to a different
position with each search so that every site that bid on that keyword will
have more or less equal representation in the searches.
The beauty of this system is that you can plan
and manage a long-term campaign and you will know exactly what your monthly
cost will be. "Ego" bidders will not be able to usurp your top
positions by bidding astronomically high on the most popular keywords and
inflating the cost of bidding to the point where ROI is out the window.
This makes this marketing system much easier to manage in terms of cost and
maintenance than PPC engines. You will pay less than you would using
PPC engines and you will be creating a consistent online presence for your
I would recommend you try Towersearch at
http://www.peakconsultinginc.com/towersearch.htm Their service
works very well.
You can sign up for their standard account for
$29.95 per month with no setup fees and choose up to 100 keywords for your
site. If you need more keywords, you can have unlimited keywords for
$49.95 per month, again with no setup fees. This program will provide
you with targeted, PPC-quality visitors at a low FIXED cost per
$30 per month would not buy you much of a PPC
campaign. With a service like Towersearch, you can get virtually
unlimited hits at that rate.
And there you have it! Two excellent,
low cost ways to drive more targeted traffic to your site. Let me know
how they work for you.
© Copyright 2003
Resources We Recommend
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